English Buisness Assignments

24 Jun

Nama               : Dea Amalia

Kelas               : 4EA01

NPM               : 11209574

English Assignments (Softskill)

  1. I.                  Introduction
    1. a.                   Background

Transportation can be defined as the transfer of goods and people from place of origin to the destination. Seen in this case there are three important things that cargo to be shipped, available modes of transportation, and there is a path that traversed. Transport process is the movement from origin to destination.


From the many transportation (land, sea, air) in Indonesia, land is transportation most frequently used by the public. And rail transportation services is one that is very much in demand by the public to be used as complementary services including transportation. Used to travel long distances from their homes to perform activities of daily living.


Than as a complement to the train also has economic value to its users, because in addition to the price affordable, fast to aim for the ability train faster than with other transport, as well as the service provided is adequate and reasonably satisfactory to the existing facilities.


PT. KAI (Persero), have childless parent and the name is PT. KAI Commuter Jabodetabek. itself a commuter rail transportation enthusiasts, who has quite a lot of each circle. From various walks of life are still choosing to use the commuter train service though has many weaknesses. Such as the number of passengers on each train that much different, but still chosen as an alternative vehicle for transport to the destination in the selection is always faced with the question “why should choose the transport?”. The answer can not be explained directly from observation alone, but required the analysis of consumer behavior in more depth.


Based on the above, the authors are interested in particular the decision to raise the issue of the use of rail services. From the above explanation inspires writers to create the study titled “Analysis of Factors Affecting Consumer Decisions Usage In Commuter Train Services”.

  1. b.                  Problem

1. What are the factors that influence consumers in making use of Commuter Train service ?

2. What are the most dominant factor that made the decision to use Commuter Train services, of these factors ?

c.        Purpose

1. To know what factors influence consumers in making use of services of Commuter Train.

2. To determine which is the most dominant factor of the decision over the Commuter Train service.

d.       Advantage

1. Practical Benefits

Can be used as decision-making in the use of commuter rail services. The results of this study can be used as input to the company in improving the quality of the company’s performance.

2. Academic Benefits

Can be used as a reference for others who want to do research similar research. Also can be used as a graduation requirement in completing their studies. And increasing new knowledge and insights. And deepen the material that has been taught during the lectures.


e.       Approach

          Ali Luhur. 2010. Analysis of the factors that affect consumers in the purchase of energy drinks.

Dian Fraha. 2008. Analysis of the factors affecting university students Gunadarma economics faculty in the decision to use the train service economy.

Nike Miharja. 2011. Analysis of the factors that influence consumer behavior in the use of braces.

Hartini Ritawati Tedjakusuma. 2001. Analysis of the factors that influence consumer behavior in the purchase of mineral water in the municipality of Surabaya.

Nuhfil Hanani Sudiyarto. 2002. Snalysis of the factors that influence consumers to consume fruits.

  1. II.               Discussion

Linear Regression Test Results

In this regression test aims to determine the linear relationship between two or more independent variables (price, reliability, responsiveness, and security) with the dependent variable (making use of). In this study the authors used SPSS 17.0 to determine the results of multiple linear regression test. Here is the calculation:


Linear Regression Test Results



Unstandardized Coefficients

Standardized Coefficients




Std. Error

































  1. Dependent Variable: Y


From the table above, can be explained as follows:

1. model

This column describes how many models of analysis made researchers. In this field there are also the names of the independent variables used in the study. These variables are labeled “Constant” is the constant value used in the multiple regression equation test.

2. unstandardized coefficient

This column consists of b and Std. Error. Column B shows the coefficient b, which describes the value that Y (dependent variable) will change if the X (independent variable) converted 1 unit. Std. Error is the maximum error that may occur.

3. Standardized Coefficients

Beta contained in this column. Previous explanation of the value of b has a problem because the variables are often measured using scales of measurement are different. As a result, we can not use the value of b to see where the independent variables that have a stronger influence on the dependent variable. For example, if the variables studied were sex which has a scale of at least 1 and up to 2 and its influence on the attitude scale a minimum of 1 and a maximum of 6, the value of b is doubtful effectiveness prediction. This is due to the low value obtained on the effect of different scales of measurement. To ensure this is the effect of the beta value used as a benchmark. Beta value has the range -1 to 1, where the closer to 1, the more profound impact significance.

4. t

T is, to see the relationship between the dependent and independent variables partially.

5. Sig

This column describes the significance of the relationship between the independent variable and dependent variable. Sig. This is preferably under 0:05 (the significance of the study).

From the above it can be obtained the following regression equation:


Y = a + b1x1 + b3x3 + b4x4 + b2X2

Y = 0.506 + 0.285×1 0.182×2 + + + 0.004×3 0.349×4


Y = making use of commuter rail

a = constant

b1, b2, b3, b4 = regression coefficient

x1 = price

x2 = reliability

x3 = responsiveness

x4 = security


From the equation above, it can be seen that:

– Constants worth 0.506; This means that if the variable price, reliability, responsiveness, security and value 0, then the decision to use the commuter train its value is 0.506.

– Worth the price variable regression coefficient 0.285; This means that if the variable prices increased by 1 then the decision over the commuter rail to increase by 0285 assuming the other independent variables fixed value.

– Variable reliability coefficient value 0.182; This means that if the variable reliability has increased by 1 then making use of commuter rail to increase by 0182 assuming a fixed value independent of other variables.

– Psychological variable coefficient value 0.004; This means that if the variable responsiveness increased by 1 then making use of commuter rail to increase by 0004 assuming the other independent variables fixed value.

– Security variable coefficient value 0.349; This means that if the security variable increased by 1 then making use of commuter rail to increase by 0349 assuming the other independent variables fixed value.


  1. a.      Problem 1

v  Terms of service by Philip Kotler (2000: 486) :

Service is any action or activity that can be offered by one party to another, which is essentially intangible and does not result in any ownership.


v  Factors Influencing Customer Perceptions on One Service

According to Freddy Rangkuti (2002: 33), Perception is defined as the process by which individuals select, organize, and interpret stimuli received through the senses into a tool of meaning. Nevertheless, the significance of the process of perception is also influenced by past experiences the individual concerned.

Customer perception of products or services affect:

1. The level of customer interest

2. Customer satisfaction

3. Value


v The category Services Mix

Bids usually includes some services company. Component services can be a major part of total bids. According to Philip Kotler (2000: 487) offer may be divided into five categories:

1. Pure tangible goods:

Offer only consists of tangible goods such as soap, toothpaste, or salt. There are no services that accompany the product.

2. Accompanied tangible goods services:

Bids consist of tangible goods are accompanied by one or several car services. Levitt observes that “increasingly sophisticated technology of generic products (such as cars and computers), sales are increasingly dependent on the availability of quality and customer service that accompany it (eg showrooms, delivery, repairs and maintenance, application support, operator training, installation advice, warranty fulfillment ). In that case, General Motors may be berintensif in services than manufacturing. Without services, sales will shrink “. In effect, many manufacturers are now finding opportunities to sell their services as a separate profit center.

3. Mix:

Offer consists of goods and services by the same proportion. For example, people visiting the restaurant to get the food and service.

4. The main services are accompanied by additional goods and services:

Bid consists of the main services with additional services or goods and supporters. For example, the airline passengers to buy transportation services. The trip includes some tangible goods, such as food and beverage, ticket stubs and a flight magazine. the services

requires a capital-intensive goods airplane to make it happen, but the main component is the service.

5. Pure services:

Offer only consist of services. Examples include babysitting services, psychotherapy and massage services.


v  Dimensions of Service Quality

There are ten general criteria or standards yangt determine the quality of services, namely: (Freddy Rangkuti; 2002: 29)

1. Reliability

2. Responsiveness

3. Competence (ability)

4. Access (easy to obtain)

5. Courtesy

6. Communication

7. Credibility

8. Security

9. Understanding (knowing the customer)

10. Tangibles


v From some of these dimensions can be taken several variables to conduct research. The variable is the factor that mempengaruhikonsumen dlaam decision commuter rail service usage. factors influencing factors are:

1. Price

2. Reliability

3. Responsiveness

4. Security


Perceptions of a service process does not require the customer to use the service without first. The factors that influence the customer’s perception of a service are:

1. Price

Low prices do not lead to the perception of product quality. Prices that are too low lead to the perception of the buyer to the seller not believe. Conversely, the perception of high prices cause the seller to the buyer does not believe.

2. Reliability

The higher level of reliability provided by the company, the higher the to entice consumers to use. And vice versa if the level of reliability provided by these companies is low, then the lower the interest of consumers to use them.

3. Responsiveness

Low corporate responsiveness in serving customers and then generate the perception that the company does not care about the consumer. Vice versa, if the company’s high responsiveness in serving customers and then generate the perception that the company is concerned about the consumer.

4. Security

The high level of security provided by a company will create a level of comfort and satisfaction for consumers. Vice versa, if the safety level is low then it will create them feeling uncomfortable and dissatisfied consumers.


  1. b.      Problem 2

People choose to be in the use of goods / services. the selection is based on the personal needs of the user services. such as the price, the price would be considered very very ripe in the use of selection of goods or services. it is because of the ability and the level of satisfaction obtained from the user. the higher the price that excluded the services provided will be higher as well and vice versa.

For reliability itself can be viewed in terms of reliability provided by the company, such as in the provision of facilities and so on. Responsiveness itself can be measured through the services provided by these companies to the consumers themselves. And lastly safety, measured at consumer satisfaction gained by itself.


So, it can be seen that the people themselves are more in need of high levels of safety compared to other. Why is that? womanhood itself has become a victim of crime anywhere, and therefore choose to use their own womenfolk coomuter because the level of comfort of the commuters can be felt. after the level of comfort, is price followed by reliability and responsiveness.


  1. III.           Conclusion

After doing the calculations, which is a discussion of the research on the analysis of the factors that influence consumers in making use of commuter rail service authors to conclude that:

1. Factor prices, reliability, responsiveness, and security together have an influence on the decision over the commuter train.

2. Safety factor is a factor that has the most dominant influence on the decision over the commuter train.



Based on the results of the above conclusions, the authors provide suggestions for related party directly or indirectly on commuter trains:

1. For PT. KAI Commuter Jabodetabek should further develop other dimensions of service quality, such as friendliness, trust, and understanding the consumer.

2. Because safety is a dominant factor PT.KAI Commuter Jabodetabek then you   should be able to keep the security on commuter trains can be maintained, even can be developed into a better direction. Such as procurement checking luggage to the commuter rail users.































Farha, Dian, 2008. “Analysis of Factors Affecting University Students Gunadarma School of Economics In Decision Making For Using Railway Services Economy”, University Gunadarma, PI Management.


Sublime, Ali, 2010. “Analysis of Factors Affecting Consumer Purchases In Energy Drinks”, Diponegoro University, Thesis Management.


Miharja, Nike. , 2011. “Analysis of Factors Affecting Consumer Behavior In Using Braces”, University Gunadarma, PI Management.

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Ditulis oleh pada Juni 24, 2013 in Uncategorized


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